Privacy and Cookie Policy of

This Privacy and Cookie Policy was last updated on November 1, 2026.

This is a translation of the Dutch privacy and cookie policy (Privacy- en cookieverklaring). In the event of any discrepancy between this English version and the Dutch version, the Dutch version shall prevail. This statement is governed by Dutch law.

This privacy and cookie statement was last modified on January 16, 2024.

TFC Holding B.V., trading under the name myGoodbye (hereinafter: myGoodbye, we, us or our) has a website (www.mygoodbye.com) and an application. At myGoodbye you can record all information about your farewell and inheritance in the web application. Your relatives will then have a clear overview of all your wishes. In this privacy statement you can read which personal data we process and what we do with it.

Your privacy is of great importance to us. We therefore adhere to the General Data Protection Regulation (GDPR). This means that we:

  • Clearly record our purposes before we process your personal data, via this privacy and cookie statement.
  • Store as little personal data as possible and only the data necessary for our purposes.
  • Request explicit permission for the processing of your personal data, if necessary permission is required.
  • Take necessary security measures to protect your personal data. We also impose these obligations on parties that process personal data for us.
  • Respect your rights, such as the right to access, correct or delete of your personal data processed by us.

For what purposes do we use your personal data?

We obtain various personal data from you. For each purpose we indicate which data we obtain from you, for what purpose we process this data and how long it is retained. If you have any questions or would like to know exactly what data we keep about you, please contact us. The contact details are at the bottom of this privacy and cookie statement.

Contact and complaint handling

When you send us an e-mail, fill in the contact form on the website, contact us by telephone, or contact us in any other way, you are responding to our offer to get in touch (execution of the agreement).

We process the following personal data for this purpose:

  • Name
  • Contact details (email address and telephone number)
  • Any information that you enter yourself as the content of a message

We store these contact moments with the personal data you provide for execution of the contact and the possible handling of your complaint. We keep this information for as long as that is necessary for this contact or up to a maximum of 2 years after we last contacted you because we want to be sure that we have handled your question or complaint properly.

Application

You can download our applications from the App Store or Google Play. We have no influence on which personal data the provider (Apple or Google) processes and for what purpose. We recommend you should therefore read the relevant privacy and cookie statements of the relevant provider. You can use our services via the app (execution of the agreement).

We process the following data for this purpose:

  • Name
  • Login details
  • Apple ID
  • Google Play account
  • Contact details (email address and telephone number)
  • Location data

We store your data for as long as you have an account, unless you delete your account yourself. Accounts without an active membership are deleted one (1) year after the account was created or one (1) year after the membership has expired. We store some data for longer if we are legally obliged to do so (for example due to the tax retention obligation of 7 years).

Create an account and provide services

It is possible to create an account on our website and via the application. If you have an account, you can then use our services. We need your data to be able to offer these services (execution of the agreement).

We process the following personal data for this purpose:

  • Account information
  • Name
  • Gender
  • Contact details (email address)
  • Payment details
  • Messages, texts and wishes that can be included in the web application
  • All information in the context of a farewell
  • All information in the context of an inheritance
  • Music
  • Visual material
  • IP address
  • Logging activities
  • Clicking and viewing behavior on website and application

Some data you enter may constitute special category personal data within the meaning of Article 9(1) GDPR, such as religious or philosophical beliefs. We request your explicit consent for the processing of such data. You may withdraw this consent at any time via the Application. Upon withdrawal of your consent, we will delete the relevant special category personal data.

We store your data for as long as you have an account, unless you delete your account yourself. Accounts without an active membership are deleted one (1) year after the account was created or one (1) year after the membership has expired. We store some data for longer if we are legally obliged to do so (for example due to the tax retention obligation of 7 years).

Information about others within your account

Within your account you can indicate which confidants you appoint, but also, for example, which people you would like to have at your funeral. You can record information about others in the web application. This means that we also process their personal data. We process that data on the basis of legitimate interest, namely our commercial interest in ultimately being able to fulfill the agreement with you.

We process the following personal data for this purpose:

  • Name
  • Contact details (email address and telephone number)
  • Messages, texts and wishes that can be included in the web application
  • All information in the context of a farewell
  • All information in the context of an inheritance
  • Visual material

Commercial messages

You can sign up for the myGoodbye newsletter via our website and application (permission). We periodically send a newsletter by e-mail containing news items arranging a farewell and inheritance. When you use our application, you can choose to have us send notifications. For example, you can receive a notification if a new message is ready for you within the application, or if action is required, such as a reminder that we will be renewing your membership or a request to verify whether your linked confidential advisors are still relevant. This message will then appear on your device.

We process the following personal data for this purpose:

  • Name
  • Email address
  • Unique user ID

We store your data until you unsubscribe from receiving commercial messages.

User experiences and reviews

You have the opportunity to share your experience about our services. You can also leave a review. This way we can improve our services, and you inform others about our services.

We process your personal data on the basis of legitimate interest. We have a commercial interest in improving our services. Our commercial interest prevails over your privacy interests, given that you decide for yourself whether you want to share your experiences or leave a review, and what information you provide.

We process the following personal data for this purpose:

  • Name
  • Email address
  • User experience/review content

We keep this data for a maximum of 10 years after you have shared your experience or left the review.

Become a collaboration partner

Do you want to bring your company to the attention of our users? Then you can promote your company via our network (execution of the agreement).

We process the following personal data for this purpose:

  • Name
  • Contact details
  • Function
  • Business data
  • Address details
  • Billing information
  • Any information that you enter yourself as the content of a message

We keep this data for the duration of the collaboration, or 2 years after you have indicated that you would like to become a cooperation partner. We keep some data for longer if we are legally obliged to do so (for example due to the tax retention obligation of 7 years).

When can we share your personal data with third parties?

myGoodbye only shares your data with third parties if this is permitted based on current legislation. We may provide your personal data to third parties, because:

  • we have engaged them to process certain data;
  • we have a legal basis for this;
  • we are legally obliged to do so (for example if the police require this in the event of suspicion of a crime).

The parties that process personal data on our behalf or on your behalf are:

  • IT suppliers
  • Cookie service providers
  • Payment service providers
  • Marketing companies
  • Tax Authorities
  • Insurance companies
  • Third parties involved in a farewell, funeral or inheritance
  • Partners and external consultants

The above data sharing relates exclusively to personal data required for the functioning of your account, such as your name, email address and payment details. The substantive data you enter about your inheritance and farewell is stored in encrypted form using encryption that can only be unlocked with your personal key. This key is only loaded into working memory when you are logged in and is cleared as soon as you log out. This means that neither myGoodbye nor third parties have access to this substantive data.

Some of our suppliers are located outside the European Economic Area ("EEA"). In that case, we ensure that appropriate safeguards have been taken to protect your privacy. This privacy and cookie statement applies exclusively to the services of myGoodbye. We are not responsible for the privacy policy of other websites that are accessible via a link on our website.

Cookies

We use our own and third-party cookies on our website. Cookies are information files that can be automatically stored on or read from the visitor's device (such as PC, tablet or smartphone). This is done via the web browser on the device.

We use the following types of cookies:

  • Functional cookies: these cookies have a functional role within the website. The cookies ensure that the website functions properly.
  • Analytical cookies: these cookies give us insight into how our website is used. Based on this information we can make our website more user-friendly.
  • Marketing cookies: these cookies make it possible to show you personalized advertisements (via our advertising partners).

The cookies can, among other things, collect the following information from you:

  • IP address
  • Cookie ID
  • Website and click behavior
  • Referrer URL

When you visit our website for the first time, we will show a message with an explanation about cookies. Hereby to the extent we are obliged, we will ask for your agreement to the use of cookies.

Enabling and disabling cookies

In your web browser you can set that the storage of cookies is only accepted when you agree to this. For more information about this, consult the manual of your browser. NB: Many websites do not work optimally if cookies are disabled.

Deleting cookies

Most cookies have an expiration date. If an expiration date is set, the cookie is automatically deleted when the expiration date expires. You can also choose to delete the cookies manually before the expiry date has passed. Please refer to your browser manual for this.

How is your personal data secured?

Security of personal data is of great importance to us. We therefore take appropriate technical and organizational measures with regard to the processing of personal data, to protect against loss or any form of unlawful processing (such as unauthorized access, impairment, modification or disclosure of personal data). We continuously improve our security measures and pay close attention to what could go wrong.

What privacy rights do you have?

  • Right of access: You have the right to view the personal data that we process about you.
  • Right to rectification: You have the right to correct or supplement the personal data that we process about you if they are incorrect or incomplete.
  • Right to object: you can object to the processing of your personal data, including against direct marketing.
  • Right to deletion: You can request us to delete your personal data.
  • Right to withdraw your consent: if you have given us consent to process personal data, you can withdraw this consent at any time.
  • Right to data portability: if it is technically possible, you have the right to have the personal data that we process about you transferred to a third party.
  • Right to restriction of processing: In some cases you can request us to limit the processing of your personal data (temporarily or otherwise).

With your request we may ask you to identify yourself. We request data for this purpose to ensure that you are the correct person to whom the personal data belongs.

In principle, we will comply with your request within one month. However, this period can be extended for reasons related to the specific privacy rights or the complexity of the request. If we extend this period, we will inform you in a timely manner.

If you wish to exercise any of your rights, you can make this known via today@mygoodbye.com.

When our services change, we must of course also update the privacy and cookie statement. So always pay attention to the date at the top of this document and check regularly whether new versions are available.

Questions or submit a complaint

If you have any questions or would like to file a complaint about the use of your personal data, you can send an email to today@mygoodbye.com. We handle every question and complaint internally communicate this further with you. If you feel that we are not helping you in the right way, then you have the right to file a complaint with the supervisory authority. This is called the Autoriteit Persoonsgegevens.

Contact details

myGoodbye
Zuid-Afrikaweg 12M
1432DA Aalsmeer

Email address: today@mygoodbye.com
Chamber of Commerce number: 87451255